3. Map Zuddl Fields to Marketo

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Previous step: Install Marketo on Zuddl

Field mapping at the organization level integration setup is the mapping of Zuddl standard registration fields with Marketo Lead fields. Field mapping is a one-time activity done so that all events with Marketo integration follow the exact same mapping and field update policy.

org-level data mapping.png

Map Zuddl fields to Marketo

To map fields

Select a suitable Zuddl registration field from the dropdown. Zuddl registration fields consist of all Zuddl standard fields along with UTM (UTM Source, UTM Campaign, UTM Id, etc.) and IP fields (Ip City and Ip Country).
Select a corresponding Marketo Lead fields.

Note: The mandatory fields, namely, First Name, Last Name, and Email, are auto-mapped to their respective counterparts in Marketo. These mandatory fields are used for creating a new lead in your Marketo account.
Choose a field update policy from the dropdown.
- Do not update: This option does not pass the Zuddl field value to the mapped Marketo field.
  Note: Only updates made to the field won’t be passed, Leads will still be created.
- Always update: This option always passes the Zuddl field value to the mapped Marketo field.
- Do not update if source is empty: If the Zuddl field value is empty, this option does not pass the value of the Zuddl field to the mapped Marketo field.
- Only update if target is empty: If the Marketo lead field value is empty, this option passes the Zuddl field value only in this case.
Optional. You can add new mapping by clicking the + Add field button. You can also delete a mapping by clicking the bin icon.
Click Finish. Then click on Confirm on the confirmation popup.

This saves the current mapping and redirects the user to the integration details page.

Set up Marketo Base Program

The Marketo Base Program lets you enter a program Id that you can use as a template to create new program with similar properties on the Zuddl itself. This way you don’t have to create new programs every time for each event. Learn more about Marketo base program.

This is an optional step. If you do not wish to create a base program, you can skip this step.

Create activity fields

Now click on Create activity fields to create filters for your custom activities. This is a one-time activity that creates fields where Zuddl will pass relevant event activity information.

Note: Once created, go back to your Marketo account and approve these changes in the custom activities.