Using UTM Parameter for a Zuddl Event
Use UTM (Urchin Tracking Module) parameters make it easy to trace back registrants to where and how they accessed your Zuddl registration link, thereby enabling you to efficiently manage your customers.
How UTM parameters are captured
At Zuddl, UTM parameters are captured directly in the registration form link.
When a user clicks on a campaign URL that you’ve built, the UTM parameters (such as, utm_source, utm_medium, utm_campaign, etc.) are included in the Zuddl registration form link and is automatically captured upon form submission.
Capturing of UTM parameter is supported for:
- Embedded registration flow
- Registration pages built via registration page builder - Registrations via integration
- Registration page built on Zuddl Sponsor or Zuddl Basic template
What parameters we capture
The following are the UTM parameters we track and recognize:
- UTM Source
- UTM Medium
- UTM Campaign
- UTM Term
- UTM Content
- UTM Id
| Parameter | Example | Description |
|---|---|---|
| Campaign ID (UTM Id) | acme.123 | Unique identifier of a campaign. Required to identify a particular campaign. |
| Campaign Source (UTM Source) | Used to identify a particular referrer source such as search engine, newsletter, article, or other sources. | |
| Campaign Medium (UTM Medium) | Used to identify a medium such as email. | |
| Campaign Name (UTM Campaign) | in_person | Campaign name is also a unique identifier of the campaign that differentiates it from others |
| Campaign Term (UTM Term) | keynote | Used to note the keywords for this campaign |
| Campaign Content (UTM Content) | logolink | Used to differentiate ads or links |
UTM parameters are tracked and the last source of an attendee is recognized once the attendee submits the registration form.
How to build your Campaign URL
You can easily build your campaign URL using Google campaign URL builder. To build your campaign URL:
Go to Google campaign builder
-
Enter the following details:
- website URL
- campaign ID
- campaign source
- campaign medium
- campaign name
- campaign term
- campaign content
How UTM data is used in Zuddl
The captured UTM data can be passed to any of Zuddl’s native integration along with the registration data.
