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Send Event Activities from Zuddl to Marketo

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Activities - Webinar/Events

The registrant activities the integration captures are shown below:

Activity NameEventsWebinarSync time
New user registration✔️✔️Immediate
Attended✔️✔️5 minutes
Event Polls answered✔️✔️5 minutes
Event Questions Asked✔️✔️5 minutes
Event Questions Upvoted✔️✔️5 minutes
Event CTAs clicked✔️✔️5 minutes
Event VOD Views✔️

Every day at 12:10 AM and 12:10 PM (UTC)
Event Survey Answered✔️

5 minutes
Attended Session Live✔️✔️5 minutes
Attended Discussion Room✔️5 minutes
Attended Booth✔️5 minutes
Event Engagement Time✔️✔️1 hour (after event ends) 
Event Discussion Room Engagement Time✔️1 hour (after event ends)
Event Session Engagement Time✔️✔️1 hour (after event ends)
Event Booth Engagement Time✔️1 hour (after event ends)


Entered✔️
✔️
Immediate
No Show✔️
✔️
The day after event end date at 1:30 am/1:30 pm

Select activities to pass to Marketo

Toggle on the custom activities you want the integration to capture and send to your Marketo account. The custom activities vary for virtual events and webinars. You can view the available custom activities for virtual events and webinars.

EventsWebinars


If you've created registration flows for your event, the Registered activity response will also show the registration flow name. Learn how to create registration flows.
Attended session live
For the 'Attended session live' activity, Zuddl sends session metadata (session description, start & end time, session type (in-person or virtual)) and session attendance type as ‘Virtual’, In-person, or ‘Hybrid’.
- Virtual: when attendees check in to sessions from the event page.
- In-person:  when attendees physically check in to sessions through the check-in app.
- Hybrid: When an attendee first joins as a virtual attendee then joins as an in-person attendee or vice-versa.
Session time
We only track the session time for virtual sessions and not for in-person sessions.

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