Zuddl Lead Capture App - Overview
The "Universal Lead Capture by Zuddl" is designed exclusively for exhibitors/booth owners to help capture, track, qualify, the leads they meet at a Zuddl powered event or non-Zuddl powered event.
With the lead capture app, your booth owners can add booth visitors as leads and qualify them based on their engagement, enabling you to convert a prospect into a customer of your business.
Terminology
When there are multiple parties involved, its essential to be aligned with the different terminologies out there.
| Term | Meaning | Also known as |
|---|---|---|
| API Kit | An API kit is an integration method by which third-party lead capture providers can connect to the event’s lead capture provider to pull lead data. The API kit is provided by the LCP of the event. | |
| For example, an event’s LCP ‘acme’ provides API kit for Zuddl to pull lead data. | Dev Kit or Third-party kit | |
| Lead data | The details of the prospect who showed interest to your product/offering | Contact data or Badge data |
| Lead capture | A capability to capture lead data by scanning badges or businness cards of attendees of Zuddl-powered or third-party events (not hosted by Zuddl) | Used interchangeably with ‘universal lead capture’ |
| Lead capture provider (LCP) | A company that provides lead capture service | Lead retrieval provider, Universal lead capture provider |
| Third-party event (TPE) | Any event that is not powered by (or hosted) by Zuddl. |
Ways to use Zuddl ULC
The different user scenarios in which you can utilize Zuddl lead capture is explained below:
If your conference does not have a lead capture provider
If your conference does not have a lead capture provider already, you can straightaway use Zuddl for its universal lead capture capability. Learn how to use Zuddl ULC and get started right away.
If your conference has its own lead capture service and provides an API kit
Let’s consider that you have recently onboarded to Zuddl for its lead capture capabilities. However, an upcoming event/conference you want to attend has a different LCP for the event.
In such a case, you can continue to scan badges and capture lead data using the third-party event’s LCP.
So,how can you pass all the lead data captured by the event’s LCP to Zuddl
Zuddl’s lead capture app can pull the lead data captured by the third-party event’s LCP using an API Kit that the event’s LCP provides. Using the API Kit, you can establish a workflow between the event’s LCP and Zuddl lead capture app.
How to get access to the API Kit?
Most LCPs give the option to integrate via their API Kit and is mostly listed on their order form. You can refer to the order form or directly reach out to the current ULC provider to know how to integrate.
You can contact the organizer of the third-party event who will share the details of event’s LCP and maybe help you to get access to the API kit.
If you know who the LCP is, you can directly reach out to the LCP via email and get access to the API kit.
If the conference uses its own lead capture service but does not provide an API kit
In some cases, the third-party event’s lead capture provider would not have an API kit, in such cases, you can still continue to scan badges and capture lead data using the third-party event’s LCP.
Later, you can download the lead data in a CSV file and import it on Zuddl using the CSV file on Zuddl dashboard. Then the registrations will be passed on to integrations.
