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How to Build an Email for a Virtual Event in Zuddl

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You can choose a tool to overhaul the email entirely and custom-design it according to your requirements. To use the email builder option:
  1. Click on Edit email. This opens the editor page.
  2. You can use widgets from the left navigation option, such as Title, Image, Buttons, and more, to customize the design of the email entirely.

    Use the email builder tool

  3. Once you create the email, click the Save button. Alternatively, you can click Save and exit to save it for a one-time use or click Save as a template to keep it as a template that can be reused later.

You can click Revert to the Original to reset your changes to the original template or click Edit email to go back to editing.


Important Note

Changing the event date or time resets the email toggles to default.

For example, if your Registration confirmation email was toggled on, it gets turned off when the event dates are modified. You will be notified of this change via a popup.

This resetting is done to prevent any accidental misfires during trial runs. Conversely, changing the event date or time in the email does not change the event date or timing.


How to customize email

There are primarily two types of variables you can work with when customizing your email:
  • Merge tags
  • Special links


How to use Merge Tags

Merge tags are dynamic variables that you can easily insert in your emails for which Zuddl fetches the value from the backend. For example, you can add the ‘User name’ merge tag to your email template, and Zuddl will automatically bring the names of all the attendees to whom this email is sent. So each attendee would receive personalized emails.
To use merge tags:
  1. Select any text variable enclosed in the blue dotted box.
  2. Click on the Merge tags option on the rich-text toolbar.

Note: A blue dotted box represents a merge tag in a template.

Select the desired merge tag from the list.

This will add the merge tags at your cursor position.
The merge tags, “QR code image” and “Event logo,”  shouldn’t be used with text as they would render the image URL rather than the image. These are added to the list to reference the codes used in the image component.

You can also add more merge tags by following the same steps. However, ensure that your cursor is in the right place.

Merge tags nameDescriptionHTML tagUsed forAudienceDisplay conditions
User nameThe full name of the attendee/speaker{{userName}}All eventAttendees & speakersN/A
First nameThe first name of the user{{firstName}}All eventAttendees & speakersN/A
Last nameThe last name of the user{{lastName}}All eventAttendees & speakersN/A
Event nameThe name of the event{{eventName}}All eventAttendees & speakersN/A
Event start dateThe set start date of the event{{eventStartDate}}All eventAttendees & speakersN/A
Event start timeThe set start time of the event{{eventStartTime}}All eventAttendees & speakersN/A
Event start date timeEven start date and time (shown together){{eventStartDateTime}}All eventAttendees & speakersN/A
Event end date timeEven end date and time (shown together){{eventEndDateTime}}All eventAttendees & speakersN/A
TimezoneThe event timezone{{timeZone}}All eventAttendees & speakersN/A
Timezone shortThe event timezone in short form{{timeZoneShort}}All eventAttendees & speakersN/A
QR codeQR code for check-in. Requires a display condition.{{qrCode}}Hybrid and In-personAttendees & speakersQR code
QR code ImageQR code image. Requires a display condition.{{qrCodeImgSrc}}Hybrid and In-personAttendees & speakersQR code
Event logoEvent logo (if added). Requires a display condition.{{eventLogo}}All eventAttendees & speakersEvent link
Event typeType of event: Virtual, In-person, or Hybrid. Requires a display condition.{{eventType}}All eventAttendees & speakersNA
Ticket nameName of the ticket for the attendee. Requires a display condition.{{ticketName}}Ticketed eventOnly attendees. Must have a ticketTicket type (Ticketed event)
Edit registration link (Ticketed event)
Ticket amountTotal ticket amount. Requires a display condition.{{ticketAmount}}Ticketed eventOnly attendees. Must have a ticket
Ticket type (Ticketed event)
Edit registration link (Ticketed event)
Transaction IDTransaction ID of the purchase. Requires a display condition.{{transactionId}}Ticketed eventOnly attendees. Must have a ticket with a transaction
Transaction id (Ticketed event)
Add-on summaryIf any add-ons have been added to a ticket. The description/summary & details are shown in the email. Requires a display condition.{{addOnSummary}}Ticketed eventOnly attendees. Must have a ticket with add-onsEdit registration link (Ticketed event)
Add-on purchased (Add-on available)
Sponsor nameIf booth owners/sponsors have been added, the same is displayed on the email. Requires a display condition.



Special links are pre-defined links that can be easily added to your email template. The steps to add a special link to your email template are the same as adding a merge tag.
There are two types of special links:
    • Go to event: Use this to add an event hyperlink to your email.
    • Calendar invite link: Use this to add to calendar links for Apple, Outlook, Google, and Yahoo email. When a user clicks on any calendar invite link, it opens the Create Event page in the respective calendar.



The types of special links are shown in the below table:

Special linkDescriptionUsed for
Go to eventUse this to add an event hyperlink to your email.All users
Calendar invite linkUse this to add to calendar links for Apple, Outlook, Google, and Yahoo email. When a user clicks on any calendar invite link, it opens the Create Event page in the respective calendar.All users
Edit registration detailsAllows attendees or purchaser to edit registration details. Used mainly for registration confirmation emailAttendees
Modify registration detailsAllows purchaser to edit registration details. Used mainly for registration confirmation emailAttendees
Unsubscribe email linkMandatory link. An option for users to unsubscribe from Zuddl emails. You cannot save an email without this link.All users

Using Display Conditions



Using certain merge t
 - using joint communication


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