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Import Registrant Data from Pardot to Zuddl for an Event in Zuddl

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The Pardot-Zuddl integration lets you pull prospects from Pardot to Zuddl by leveraging segmentation lists. It allows you to pull Pardot prospects in a list as registrants in your Zuddl event/webinar.  

Install the app

To install the Pardot app

  1. Go to the integration listing page and click View details for Pardot.
  2. Inside the integration page, click Install app. This initiates the installation.

    Install App.png

  3. In the Select authentication dropdown, click New authentication.

    New Auth.png

  4. Next, in the Create a new authentication page, enter the following:
    1. Your authentication name: A unique identifier for your authentication
    2. Salesforce environment: Select Production for a Salesforce production account.  
    3. Pardot environment: Select Production for the Pardot production account.  
    4. Business unit ID: Your 18-character business unit ID (starts with ‘0Uv’). Go to Setup > Account engagement > Business unit set up to find your business unit ID

    5. Ip City
    6. Ip Country
    7. UTM Source
    8. UTM Medium
    9. UTM Campaign
    10. UTM Term
    11. UTM Content
    12. UTM Id

      Prospect Lead Mapping.png

  5. Click Finish. This completes the installation of the Pardot app. After installation, the next step is to set up an event-level configuration.

The integration uses Segmentation lists to fetch prospect email addresses in Pardot. Prospect data is collected in Pardot in many ways, such as forms, form handlers, bulk upload, and manual addition.

However, if you wish to use forms, you must follow specific instructions to link your segmentation list to your Pardot form.


Since forms can be linked to the Segmentation list, they must be created beforehand to link to the forms conveniently.  

While creating forms, ensure that they are linked to a segmentation list so that the received prospect data can be relayed to relevant lists.

To link a segmentation list while creating a form:

  1. On the Completion Actions step, scroll to the Action option and select Add to list from the dropdown options. This shows an additional field, ‘List.’
  2. Select a required Segmentation list from the List dropdown, click Next, and proceed with further steps.

    Form Action.png

This step links the Segmentation list to your Pardot form. So when a user gets converted to a Prospect through a Pardot form, they also get added to a segmentation list. This list should be added as input for registrations to pass from Pardot to Zuddl. The integration identifies the list and imports prospect email addresses to your Zuddl event/webinar by the import connections made during the event-level integration setup.

Event-level integration

When turned on, import integration pulls prospects from a list to a Zuddl event/webinar as registrants. The registrants appear inside the Attendee section of the People menu. The integration checks if a registrant with the same email address already exists in your Zuddl event/webinar. If not, the integration will create one for your Zuddl event/webinar. You can also import registrations from multiple Pardot Segmentation lists.

The event-level integration step is mandatory for every event/webinar that requires this integration.  


Before you enable the event-level integration, ensure that the “Event invitation” email for attendees has been toggled on from the Communication menu. Without this enablement, registrants will not receive any event invitation.

Learn how to set up email communication for your event.

Learn how to set up email communication for your webinar


  1. On the common dashboard, click  Home and create a new event/webinar.
  2. Inside the event/webinar setup dashboard, click on Integration.
  3. On the Pardot card, click the Customize link. This initiates the data flow to import registrants from Zuddl to Pardot.

The event-level integration is split into:

  1. Custom fields
  2. List Id

These steps are explained in the below sections

Map custom fields

If you have custom fields in your Pardot form, you can map them to a suitable registration field in Zuddl. If you don’t find an appropriate field in Zuddl, you can create one inside Registration > Forms.

Ensure that the datatype matches its Pardot counterpart. For easy mapping, keep the name and the data type the same as in your Pardot prospect.

To map a custom field in Zuddl:

  1. Under the Custom fields tab, select a Zuddl field and map it against its Pardot counterpart.
  2. Click Save. This saves your custom field mapping. This will map the custom fields in the prospect detail view under the Custom fields section.
  3. Click the + Add field button to add more fields similarly.

    Custom FIelds.png

While mapping custom fields, ensure that the compatible data types are selected.  

Add List IDs to import

The integration lets you import prospects automatically from the segmentation lists you specify using the list ID. The list ID can be obtained from the URL. To copy the segmentation list ID:

  1. Go to Home Marketing > Segmentation.
  2. Click the required Segmentation List from the list that was used to pass registrations from the Pardot form to your Zuddl event/webinar

    Segmentation Lists.png

  3. Copy the 4-digit numeral code from the Segmentation list details page URL.

    Segmentation List Details.png

  4. To specify a segmentation List Id, under the List Id tab, add the Pardot Segmentation list where prospect data is passed through a Pardot form.

    Add List ID.png

  5. Click Save. This establishes a data flow from Pardot to Zuddl.
  6. Click the +Add list ID button to add more segmentation lists similarly.

    You can also delete a mapping by clicking on the bin icon.

This completes the integration setup. The active text in the Pardot import section on the integration listing page indicates that the integration is active.

Active Import.png

Important: You can combine export and import flow to achieve a bidirectional data flow, enriching existing prospect data into Pardot with Zuddl event/webinar activity data. In such a requirement, ensure that the export integration is set up before you set up import integration.

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