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The Zuddl-Marketo integration lets you send registration and attendee activity details captured on Zuddl to your Marketo account. This is achieved by mapping Zuddl registration profile properties to Marketo Leads using 1-to-1 field mapping.

The entire integration step involves four main stages:
  1. Prerequisites
  2. Install Marketo on Zuddl
  3. Field mapping
  4. Event-level settings

Currently, the following attendee activities are passed on to Marketo:

Activities - Webinar/Events

Activity NameEventsWebinarSync time
New user registration✔️✔️Immediate
Attended✔️✔️5 minutes
Event Polls answered✔️✔️5 minutes
Event Questions Asked✔️✔️5 minutes
Event Questions Upvoted✔️✔️5 minutes
Event CTAs clicked✔️✔️5 minutes
Event VOD Views✔️

Every day at 12:10 AM and 12:10 PM (UTC)
Event Survey Answered✔️

5 minutes
Attended Session Live✔️✔️5 minutes
Attended Discussion Room✔️5 minutes
Attended Booth✔️5 minutes
Event Engagement Time✔️✔️1 hour (after event ends) 
Event Discussion Room Engagement Time✔️1 hour (after event ends)
Event Session Engagement Time✔️✔️1 hour (after event ends)
Event Booth Engagement Time✔️1 hour (after event ends)

Next step: Prerequisite

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