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Overview
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The Zuddl-Marketo integration lets you send registration and attendee activity details captured on Zuddl to your Marketo account. This is achieved by mapping Zuddl registration profile properties to Marketo Leads using 1-to-1 field mapping.
The entire integration step involves four main stages:
Currently, the following attendee activities are passed on to Marketo:
Activities - Webinar/Events
| Activity Name | Events | Webinar | Sync time |
|---|---|---|---|
| New user registration | ✔️ | ✔️ | Immediate |
| Attended | ✔️ | ✔️ | 5 minutes |
| Event Polls answered | ✔️ | ✔️ | 5 minutes |
| Event Questions Asked | ✔️ | ✔️ | 5 minutes |
| Event Questions Upvoted | ✔️ | ✔️ | 5 minutes |
| Event CTAs clicked | ✔️ | ✔️ | 5 minutes |
| Event VOD Views | ✔️ | Every day at 12:10 AM and 12:10 PM (UTC) | |
| Event Survey Answered | ✔️ | 5 minutes | |
| Attended Session Live | ✔️ | ✔️ | 5 minutes |
| Attended Discussion Room | ✔️ | ❌ | 5 minutes |
| Attended Booth | ✔️ | ❌ | 5 minutes |
| Event Engagement Time | ✔️ | ✔️ | 1 hour (after event ends) |
| Event Discussion Room Engagement Time | ✔️ | ❌ | 1 hour (after event ends) |
| Event Session Engagement Time | ✔️ | ✔️ | 1 hour (after event ends) |
| Event Booth Engagement Time | ✔️ | ❌ | 1 hour (after event ends) |
Next step: Prerequisite
