The Zuddl-Marketo integration lets you send attendee details captured on Zuddl to your Marketo account. This is achieved by mapping Zuddl attendee profile properties to Marketo’s Lead using the mapping feature. Currently, the following attendee activities are passed on to Marketo:
Activity name | Webinar |
New user registration | ✔ |
Attended | ✔ |
Polls answered | ✔ |
Questions asked | ✔ |
Questions upvoted | ✔ |
CTAs clicked | ✔ |
Attended Session Live | ✔ |
Attended Discussion Room | ❌ |
Attended Booth | ❌ |
Engagement Time | ✔ |
Discussion Room Engagement Time | ❌ |
Session Engagement Time | ✔ |
Booth Engagement Time | ❌ |
User Profile Updated | ✔ |
VOD view | ✔ |
Refer to the complete step-by-step instructions to set up export integration from Zuddl to Marketo.