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Integration Overview
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With the Zuddl-HubSpot integration, you can build a connection between your HubSpot and Zuddl org, allowing you to pass registrations and valuable event engagement insights captured on Zuddl to your HubSpot account. The integration creates a marketing event where Zuddl passes registrations and attendee activity from your Zuddl event or webinar.
You can also pass HubSpot Contacts from a marketing event as registrants to your Zuddl event, thereby achieving a bidirectional sync between your Zuddl and HubSpot accounts. The integration provides you with controls that allow you to maintain a one-to-one relationship between Zuddl and HubSpot fields, thereby keeping both systems up-to-date.
This article gives you an overview of how the integration works, available configuration options, benefits, and how you can get you started.
Setting up the Integration
The set up involves the following steps:
- Install the app from Zuddl integration page. This step involves org-level field mapping of Zuddl standard registration fields with HubSpot contact fields.
- Send/receive registrations
- (Optional step) Send event activities from Zuddl to HubSpot
You would also need to configure your HubSpot account to be able receive Zuddl event data.
At the end of this article you can click Next step link to go to the next step of the integration process.
Key features
By combining HubSpot's inbound marketing features with Zuddl's event platform you can gain valuable insights about customers preferences and empower your sales and marketing teams to know their prospects better and enable them to have meaningful conversations and close deals effortlessly.
Through this integration, you can:
- Send registrations that happens on your Zuddl event registration page and receive them as HubSpot contacts in real-time
- Send attendee activities such as polls answered, questions asked, event engagement time, and more thereby enriching the customer profile in HubSpot. Equipped with this information, your sales and marketing team can make meaning conversation with your prospects and take informed actions
- Sync anytime to receive cumulative event data even including registrations before the integration setup. This is especially useful for multi-day events where you can reach out to prospects between event days.
- Personalized mapping of registration fields at event-level such as UTM parameters, IP Country/City, Ticket type (for ticketed events), etc.
- Pass custom fields in your Zuddl registration form
- Create new Contacts without updating existing records
- Efficiently checks for duplicate entries in HubSpot using email address and takes relevant steps
- Receive HubSpot contacts as registrations for your Zuddl event. Together with the send flow, you can achieve a bi-directional sync of data from Zuddl to HubSpot and vice-versa. Furthermore, you can send attendee activities for registrants coming through this route as well.
Activities - Webinar/Events
The registrant activities the integration captures are shown below:
| Activity Name | Events | Webinar | Sync time |
|---|---|---|---|
| New user registration | ✔️ | ✔️ | Immediate |
| Attended | ✔️ | ✔️ | 5 minutes |
| Event Polls answered | ✔️ | ✔️ | 5 minutes |
| Event Questions Asked | ✔️ | ✔️ | 5 minutes |
| Event Questions Upvoted | ✔️ | ✔️ | 5 minutes |
| Event CTAs clicked | ✔️ | ✔️ | 5 minutes |
| Event VOD Views | ✔️ | Every day at 12:10 AM and 12:10 PM (UTC) | |
| Event Survey Answered | ✔️ | 5 minutes | |
| Attended Session Live | ✔️ | ✔️ | 5 minutes |
| Attended Discussion Room | ✔️ | ❌ | 5 minutes |
| Attended Booth | ✔️ | ❌ | 5 minutes |
| Event Engagement Time | ✔️ | ✔️ | 1 hour (after event ends) |
| Event Discussion Room Engagement Time | ✔️ | ❌ | 1 hour (after event ends) |
| Event Session Engagement Time | ✔️ | ✔️ | 1 hour (after event ends) |
| Event Booth Engagement Time | ✔️ | ❌ | 1 hour (after event ends) |
| Entered | ✔️ | ✔️ | 5 minutes |
| No Show | ✔️ | ✔️ | 5 minutes |
Next step: Install HubSpot App on Zuddl.
