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How to integrate Eloqua with Zuddl

9 mins read

Eloqua Integration

The Eloqua-Zuddl integration allows you to pass the following event details to your Eloqua account:

  • Registration data
  • Attendance status

With this data, you can segment your audiences so you can accurately target individuals with customer profiles based on event-specific attributes. You can use this data to

  • Generate and manage quality leads
  • Create marketing campaigns
  • Deepen customer relationships
  • Improve sales readiness


You must create an Eloqua form with all fields required for your event. During the integration setup, these Eloqua form fields must be mapped to appropriate Zuddl fields to correctly pass registrant responses from Zuddl to Eloqua. Refer to the steps explained below to create an Eloqua form.

Ensure to configure mandatory fields in your Eloqua form. See the list of mandatory fields.
  1. Login to your Zuddl dashboard.
  1. On the common dashboard, click on Integrations.
  1. Click View details on the Eloqua integration card on the integration listing page.
  1. Now, click the Install button.
  1. Click Add new account to connect your Eloqua account to Zuddl.

  1. On the Create a new authentication screen, enter
    1. Your authentication name: Your Eloqua company name
    1. Site Name
    1. Base URL: The 'base' or "root" URL of your Eloqua company account. For example, "". A base URL must not end with /.
    1. Username: Your Eloqua username. We recommend creating a new integration user.
    1. Password: Password for your Eloqua account.This connects your Eloqua account with Zuddl.

  1. Click Finish. This complete the installation and authentication step.

Eloqua Forms

After you've successfully installed the app. You must link your Eloqua form to Zuddl. The form that you created in Eloqua is used to pass registration data from Zuddl to Eloqua.

Enter the unique ID of the form in the Enter form ID  field and click Next.

Field mapping

After you've linked your Eloqua form, you must also map its form fields to Zuddl's registration fields.

Mandatory Fields

Zuddl mandates five necessary fields for integration:

  • First Name: The first name of the attendee
  • Last Name: The last name of the attendee
  • Event Id: The unique ID of the event
  • Activity Type: Determines the activity type: ‘Registered’ or ‘Attended’.
  • Email: Unique email address of the registrant

To map fields:

  1. Choose the suitable Eloqua fields for the mandatory fields from the Eloqua form fields dropdown
  1. To add more field mappings, click +Add field. You can map the following fields:
    FieldData type
    Phone NumberString
    UTM SourceString
    UTM MediumString
    UTM CampaignString
    UTM TermString
    UTM ContentString
    UTM IdString
    Ip CityString
    Ip CountryString
    Magic LinkString
    Event NameString
    Attendance TypeString
    Ticket NameString
    Ticket TypeString

  1. Click Finish. The data sync will follow this mapping for all the registrations from now.
  1. On the confirmation message, click Confirm.

This completes the org-level setup. You can anytime edit the installation by going to Eloqua integration page.

The organization-level settings, and once configured, it applies to all events in your Zuddl account.
Event-level settings
  1. On your Zuddl dashboard, go to your event setup for the event for which you want to collect registration.
  1. On the Eloqua card, click the Enable option.

This enables Zuddl to capture the attendee data every time a user registers or attends an event.

How to access Zuddl data in Eloqua

  1. Log into your Eloqua account using your credentials
  1. From the menu, go to Assets -> Forms and open the form (search by the form ID) that you have connected with Zuddl.
  1. On the top menu, expand the Actions and select View Submission Data.

The entries for registrations and attendance will be shown in this list with each column showing the respective field values. Since you would see data from all events for where this integration is enabled, you can filter by Event Id to view a particular event data.

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