Category / Section
Mailchimp Integration
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Mailchimp is an email marketing and automation platform that lets provides solutions services to manage campaigns and mailing lists for their customers. The Zuddl - Mailchimp integration enables organizers to pass attendee information seamlessly from Zuddl to Mailchimp.
Integration
In a Zuddl to Mailchimp flow, when an event attendee is added to an event on Zuddl, the attendee details along with the event and ticket id are synced to Mailchimp.
Once the integration is enabled, all attendees added in Zuddl and contacts added in your Mailchimp app, get synced.
The integration involves:
- Defining new fields for a Mailchimp Contact
- Enabling the integration on Zuddl
- Testing the Integration
Prerequisite
Defining Custom Fields on Mailchimp
An attendee in Zuddl translates to a contact in Mailchimp. To allow capturing the required attendee information from Zuddl, a new field, “Event & Ticket Id”, must be defined for a Mailchimp contact.
The Event & Ticket Id is a text field that records the event id and ticket id from Zuddl. To define this new field:
- On your Mailchimp account, go to Audience > All contacts > Settings > Audience fields and *|MERGE|* tags.
- On the Audience fields and *|MERGE|* tags page, at the bottom click, Add A Field.
- Select Text as the field type
- In the new field creation fields, enter Event & Ticket Id as the field name. Accept the default inputs and click Save Changes.
Once your Mailchimp app is configured, you now need to enable the integration on Zuddl to connect both Zuddl to Mailchimp.
Enabling Integration on Zuddl
The following instructions enables the integration on Zuddl.
Prerequisite
You need to be logged in to your Mailchimp account.
Steps
- On the Zuddl dashboard, go to the event listing page > Integration.
- On the Mailchimp card, click View details.
- Click Install app.
- On the Mailchimp Authentication page, select your connected account name from the list of previously linked Mailchimp accounts.
- If you haven’t connected your Mailchimp account yet, click on “Add a new Account” at the end of the dropdown to add a new authentication. This initiates the new account authentication process.
- On the Create a new authentication screen, enter a unique authentication name in the Your authentication namefield and click Create. Mailchimp uses your authentication name to identify your account.
- Enter your Username and Password credentials and click Log in.
- On the Authorize tray.io, click Allow. Zuddl uses tray.io to connect to your Mailchimp app. Allowing access to your account establishes the connection between Zuddl and Mailchimp.
- On the Authentication page, select the listing from the dropdown. An account can have multiple listings and click Next.
- On the Zuddl - Mailchimp data mapping page, map the “EventId:TicketId” field in Zuddl to the recently created text field in Mailchimp, “Event & Ticket id”.
- Click Finish.
This initiates the Mailchimp Authentication process to connect a Mailchimp account with Zuddl.
This redirects you to the Mailchimp login page.
This completes the connection between Zuddl and your Mailchimp app.
Testing the Integration
To confirm whether the integration is enabled, you can test the Zuddl to Mailchimp flow. To test the flow of information from Zuddl to Mailchimp, you need to invite an attendee to an event and check if the attendee details are synced to Mailchimp. Learn how to invite an attendee to a Zuddl event.
To check the exact attendee details on Mailchimp, on your Mailchimp app, go to Audience > All Contacts.The attendee's name and event and ticket details appear on the contacts list.
This confirms the connection is established by the integration.
