Setting Up Effective Landing Pages Before and After a Webinar

Last updated: January 12, 2026

Understanding landing pages in Zuddl

Zuddl uses a unified Landing pages workspace to manage all attendee-facing pages, including:

  • Registration pages (before the webinar)

  • On-demand pages (after the webinar)

Only one page can be live at a time for a given webinar.

Before the webinar: Registration landing pages

Goals of a registration page

A registration page should:

  • Clearly communicate the webinar value

  • Drive sign-ups

  • Set expectations for the live session

Recommended sections

  • Hero section with title, date, and CTA

  • Speaker information

  • Agenda or session outline

  • Registration widget

Best practices

  • Keep CTAs above the fold

  • Avoid excessive form fields

  • Use concise copy focused on outcomes

  • Ensure branding is consistent with your event

Transitioning from registration to on-demand

When the webinar ends and on-demand is enabled:

  • The registration page is automatically unpublished

  • The on-demand page is published

  • The webinar URL remains the same

This ensures:

  • No broken links

  • Continued traffic from campaigns, emails, and social posts

After the webinar: On-demand landing pages

Goals of an on-demand page

An on-demand page should:

  • Maximize replay views

  • Extend content lifespan

  • Support lead capture or nurture goals

Recommended sections

  • Updated hero section (e.g. “Watch the replay”)

  • VoD widget (for ungated flows)

  • Key takeaways or highlights

  • Speaker details

  • Related resources or CTAs

Designing for minimal post-webinar effort

To avoid manual work after the webinar:

  • Design the on-demand page in advance

  • Insert the VoD widget beforehand

  • Configure on-demand settings before the event ends

After the webinar, all that’s required is:

  • Turning on the on-demand toggle (or letting it activate automatically)

Summary

  • Registration and on-demand pages are managed from a single workspace

  • You can design both experiences before the webinar ends

  • Zuddl automatically switches from registration to on-demand

  • The webinar URL remains unchanged throughout the lifecycle

  • Using templates and pre-configuration minimizes operational overhead