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Overview
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The Zuddl-Marketo integration lets you send registration and attendee activity details captured on Zuddl to your Marketo account. This is achieved by mapping Zuddl registration profile properties to Marketo Leads using 1-to-1 field mapping.
The entire integration step involves four main stages:
Currently, the following attendee activities are passed on to Marketo:
Activities - Webinar/Events
Activity Name | Events | Webinar | Sync time |
---|---|---|---|
New user registration | ✔️ | ✔️ | Immediate |
Attended | ✔️ | ✔️ | 5 minutes |
Event Polls answered | ✔️ | ✔️ | 5 minutes |
Event Questions Asked | ✔️ | ✔️ | 5 minutes |
Event Questions Upvoted | ✔️ | ✔️ | 5 minutes |
Event CTAs clicked | ✔️ | ✔️ | 5 minutes |
Event VOD Views | ✔️ | Every day at 12:10 AM and 12:10 PM (UTC) | |
Event Survey Answered | ✔️ | 5 minutes | |
Attended Session Live | ✔️ | ✔️ | 5 minutes |
Attended Discussion Room | ✔️ | ❌ | 5 minutes |
Attended Booth | ✔️ | ❌ | 5 minutes |
Event Engagement Time | ✔️ | ✔️ | 1 hour (after event ends) |
Event Discussion Room Engagement Time | ✔️ | ❌ | 1 hour (after event ends) |
Event Session Engagement Time | ✔️ | ✔️ | 1 hour (after event ends) |
Event Booth Engagement Time | ✔️ | ❌ | 1 hour (after event ends) |
Next step: Prerequisite