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Overview

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Updated:
The Zuddl-Marketo integration lets you send registration and attendee activity details captured on Zuddl to your Marketo account. This is achieved by mapping Zuddl registration profile properties to Marketo Leads using 1-to-1 field mapping.

The entire integration step involves four main stages:
  1. Prerequisites
  2. Install Marketo on Zuddl
  3. Field mapping
  4. Event-level settings


Currently, the following attendee activities are passed on to Marketo:

Activities - Webinar/Events

Activity NameEventsWebinar
New user registration

✔️

✔️

Attended

✔️

✔️

Polls answered

✔️

✔️

Questions asked

✔️

✔️

Questions upvoted

✔️

✔️

CTAs clicked

✔️

✔️

Attended Session Live

✔️

✔️

Attended Discussion Room

✔️

Attended Booth

✔️

Engagement Time

✔️

✔️

Discussion Room Engagement Time

✔️

Session Engagement Time

✔️

✔️

Booth Engagement Time

✔️

User Profile Updated

✔️

✔️



Next step: Prerequisite

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