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Integration Overview
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With the Zuddl-Marketo integration, you can build a connection between your Marketo and Zuddl org, allowing you to pass registrations and valuable event engagement insights captured on Zuddl to Marketo. The integration creates a Marketo program where registrations and event activity data is passed from your Zuddl event or webinar.
You can also pass leads from your Marketo program as registrants to your Zuddl event, thereby achieving a bidirectional sync between both systems. The integration provides you with controls that allow you to maintain a one-to-one relationship between Zuddl and Marketo fields, thereby keeping both systems up-to-date.
This article will gives you an overview of how the integration works, available configuration options, benefits, and how you can get you started. At the end of this article you can click Next step link to view the next steps.
Setting up the Integration
The set up involves the following steps:
- Install the app from Zuddl integration page. This step involves org-level field mapping of Zuddl standard registration fields with Marketo program member fields.
- Send/receive registrations
- (Optional step) Send event activities from Zuddl to Marketo
You would also need to configure your Marketo account to be able receive Zuddl event data.
Key features
By combining Marketo's robust marketing automation features with Zuddl's event platform you can obtain valuable insights about customers preferences and empower your sales and marketing teams to know their prospects better and enable to have meaningful conversations and close deals effortlessly.
Through this integration, you can:
- Send registrations that happens on your Zuddl event registration page and receive them as Marketo leads in real-time
- Send attendee activities such as polls answered, questions asked, event engagement time, and more thereby enriching the lead profile in Marketo. Equipped with this information, your sales and marketing team can make meaning conversation with your prospects and take informed actions
- Sync anytime to receive cumulative event data even including registrations before the integration setup. This is especially useful for multi-day events where you can reach out to prospects between event days.
- Personalized mapping of registration fields at event-level such as UTM parameters, IP Country/City, Ticket type (for ticketed events), magic link, etc.
- Pass custom fields in your Zuddl registration form
- Create new leads
- Efficiently checks for duplicate entries in Marketo using email address and takes relevant steps
- Receive Marketo contacts as registrations for your Zuddl event. Together with the send flow, you can achieve a bi-directional sync of data from Zuddl to Marketo and vice-versa. Furthermore, you can send attendee activities for registrants coming through this route as well.
- Utilize Marketo base program to create and manage Marketo programs from within the Zuddl platform itself. You can add multiple base programs for different event types.
